About Us
"Your Local Connection to Negril & the Real Jamaicaa"
Welcome to Negril Capital of Casual (NegrilCapitalOfCasual.com | CapitalOfCasualNegril.com), your trusted online guide to one of Jamaica's most celebrated tourism destinations. More than a travel website, we are your gateway to discovering the authentic spirit of Negril, where breathtaking beaches, spectacular sunsets, reggae rhythms, vibrant culture, warm hospitality, and the famous "Capital of Casual" lifestyle come together to create an unforgettable Caribbean experience.
Our mission is to inspire visitors from around the world to explore Negril and Jamaica while supporting the local businesses, tourism partners, and communities that make this island such a remarkable place to visit.
Whether you are planning your first Jamaican vacation, returning to your favourite tropical destination, relocating to Jamaica, investing in the tourism industry, or simply looking for trusted local information, Negril – Capital of Casual provides reliable resources to help you experience the very best of Jamaica.
Proudly Affiliated with Jamaica's Leading Independent Tourism & Business Network
Negril – Capital of Casual is proudly affiliated with the Jamaican Travel Guides, the Jamaican Business & Tourism Directory, and the Jamaica Business Tourism Digital Media Network (JBTDMN), one of Jamaica's most comprehensive collections of travel, tourism, business, and digital media platforms.
Founded and developed by Barry J. Hough Sr., this growing network has spent decades promoting Jamaica's tourism industry, supporting Jamaican entrepreneurs, and showcasing the island's extraordinary destinations, culture, attractions, accommodations, restaurants, and business community.
Together, these affiliated platforms help connect travellers with authentic Jamaican experiences while providing local businesses with valuable opportunities to reach visitors from around the world.
As part of this trusted tourism network, Negril Capital of Casual serves as both a destination guide and an important resource for anyone looking to explore Negril with confidence.
Part of the Jamaican Travel Guides Network
Negril – Capital of Casual is one of twelve (12) regional travel websites within the Jamaican Travel Guides network, each dedicated to showcasing the unique attractions, culture, history, and tourism experiences found throughout Jamaica.
Our family of travel guides includes:
Negril – Capital of Casual
Celebrating the relaxed lifestyle, legendary Seven Mile Beach, spectacular sunsets, vibrant culture, cliffside adventures, and everything that makes Negril Jamaica's "Capital of Casual."
Negril Travel Guide
Your complete visitor guide features hotels, resorts, villas, restaurants, attractions, shopping, nightlife, transportation, watersports, and local tourism services.
Hanover – Lucea Travel Guide
Explore Hanover's historic towns, beautiful coastline, rich heritage, beaches, and hidden natural attractions.
Montego BayTravel Guide
Discover Jamaica's tourism capital, featuring luxury resorts, cruise ports, championship golf courses, shopping, entertainment, and world-famous beaches.
Trelawny Jamaican Travel Guide
Experience Falmouth's Georgian architecture, Martha Brae River, Luminous Lagoon, adventure attractions, and Jamaica's rich history.
Ocho Rios Travel Guide
Featuring Dunn's River Falls, Mystic Mountain, Dolphin Cove, beautiful beaches, luxury resorts, and exciting outdoor adventures.
Port Antonio Travel Guide
Explore Portland's eco-tourism paradise, Blue Lagoon, Frenchman's Cove, rafting on the Rio Grande, waterfalls, and lush tropical landscapes.
Kingston Travel Guide
Discover Jamaica's capital city, home of reggae music, museums, cultural attractions, business centres, art galleries, shopping, and vibrant nightlife.
Mandeville Travel Guide
Explore Manchester Parish with its cool mountain climate, heritage architecture, gardens, business community, and authentic Jamaican charm.
North Coast Jamaica Travel Guide
Your gateway to Jamaica's spectacular North Coast, showcasing Montego Bay, Falmouth, Discovery Bay, Runaway Bay, Ocho Rios, Oracabessa, and Port Antonio. Explore pristine beaches, waterfalls, marine parks, luxury resorts, eco-adventures, historic landmarks, vibrant culture, and unforgettable Caribbean experiences along one of Jamaica's most scenic coastlines.
South Coast Jamaica Travel Guide
Discover Jamaica's peaceful South Coast, including Treasure Beach, Black River Safari, YS Falls, Appleton Estate Rum Tour, Lovers' Leap, charming fishing villages, nature reserves, and countless off-the-beaten-path adventures.
Jamaican Travel Guides
A growing collection of regional travel websites designed to help visitors explore every corner of Jamaica while supporting local tourism businesses and promoting authentic Jamaican experiences.
Jamaican Business & Tourism Director
A comprehensive online directory connecting visitors and residents with trusted Jamaican businesses, accommodations, restaurants, attractions, transportation providers, professional services, shopping, entertainment, and tourism operators throughout the island.
Together, these websites provide travellers with reliable information, insider travel tips, trusted local business listings, and destination guides that make planning a Jamaican vacation easier while encouraging visitors to explore beyond the traditional resort experience and discover the authentic beauty of Jamaica.
Powered by the Jamaica Business Tourism Digital Media Network (JBTDMN)
Negril – Capital of Casual is also an active member of the Jamaica Business Tourism Digital Media Network (JBTDMN) an expanding digital media initiative dedicated to promoting Jamaica's tourism industry, business community, and cultural heritage through online marketing and social media.
The network includes:
- Twelve regional Jamaican tourism websites
- The Jamaican Travel Guides platform
- The Jamaican Business & Tourism Directory
- More than 45 Jamaican Facebook Groups
- More than 47 Jamaican Facebook Pages
- Tourism marketing campaigns
- Business promotion initiatives
- Community outreach programs
- Digital tourism resources
- Travel news and destination updates
Collectively, these digital platforms help showcase Jamaica to audiences across the Caribbean, North America, Europe, and around the world, encouraging visitors to discover the island's diverse attractions while supporting local communities and businesses.
Promoting Authentic Jamaican Tourism
Negril is much more than one of the Caribbean's most beautiful beach destinations.
It is a place where visitors experience genuine Jamaican hospitality, rich cultural traditions, delicious cuisine, reggae music, breathtaking natural scenery, and a relaxed pace of life unlike anywhere else.
Our website is dedicated to helping visitors discover authentic experiences by connecting them with trusted local businesses and tourism professionals.
Visitors can explore information about:
- Hotels, resorts, villas, guesthouses, and vacation rentals
- Restaurants, beach bars, cafés, and fine dining
- Licensed taxi services and experienced tour operators
- Watersports, scuba diving, snorkeling, fishing, and sailing
- Adventure tours and eco-tourism experiences
- Shopping centers, craft markets, and local artisans
- Weddings, honeymoons, and romantic getaways
- Attractions, historical sites, and cultural experiences
- Nightlife, live reggae music, and entertainment
- Health, wellness, spas, and beauty services
- Real estate, relocation services, and investment opportunities
- Community organizations and local events
Every recommendation is intended to help visitors experience the authentic Jamaica while supporting the businesses that make Negril such a special destination.
Supporting Local Businesses
Tourism plays a vital role in Jamaica's economy, and local businesses are the foundation of every memorable visitor experience.
Through our partnership with the Jamaican Business & Tourism Directory, we proudly promote Jamaican-owned businesses and encourage travellers to support hotels, restaurants, transportation providers, tour companies, retailers, artisans, attractions, and professional service providers throughout Negril and across Jamaica.
Supporting local businesses helps strengthen communities, preserve Jamaican culture, create employment opportunities, and ensure tourism continues to benefit the people who call Jamaica home.
Why Choose Negril Capital of Casual?
Visitors rely on our website because we provide:
- Reliable tourism information
- Trusted local business listings
- Destination guides and travel tips
- Accommodation recommendations
- Restaurant and dining guides
- Attractions and sightseeing information
- Transportation resources
- Adventure and activity guides
- Shopping and entertainment listings
- Event information
- Cultural experiences
- Direct connections to local tourism providers
Whether you're travelling for relaxation, adventure, romance, family holidays, business, or long-term stays, our goal is to help you plan a memorable and authentic Jamaican experience.
Experience Negril Like a Local
Negril is more than its famous Seven Mile Beach.
It is watching the sun set from the cliffs at Rick's Cafe.
It is enjoying fresh seafood beside the Caribbean Sea.
It is listening to reggae beneath swaying palm trees.
It is exploring hidden coves, vibrant coral reefs, waterfalls, local markets, and welcoming communities.
It is embracing the easy-going lifestyle that has earned Negril its worldwide reputation as Jamaica's Capital of Casual.
From the moment you arrive, you'll discover that Negril isn't simply a destination, it is a way of life.
Our Commitment
At Negril – Capital of Casual, we are committed to promoting sustainable tourism, celebrating Jamaica's unique culture, supporting local businesses, and providing visitors with trusted travel information that helps create unforgettable experiences.
Working alongside the Jamaican Travel GuidesJamaican Travel Guides, the Jamaican Business & Tourism Director, and the Jamaica Business Tourism Digital Media Network (JBTDMN), we continue our mission of showcasing the very best of Negril and Jamaica to visitors from around the world.
We invite you to explore our website, discover our network of tourism resources, connect with local businesses, and experience everything that makes Negril one of the Caribbean's most beloved destinations.
Welcome to Negril.
Welcome to Jamaica's Capital of Casual.
Relax. Explore. Discover. Experience the Real Jamaica.
